A lawsuit claiming that Beyoncé’s website is not accessible to the blind has gotten lots of coverage*, but the real news of importance to business is that the plaintiff – Mary Conner – has filed more than 20 similar suits in the last twelve months. She claims to be a passionate Beyoncé fan who wanted to buy a special hoodie, just as she has claimed to be a passionate Rihanna fan who wanted to buy a Rihanna hoodie, and as she claimed to want a Christmas tree from Christmascentral.com, and wanted some Honey Barbeque Jerky from Chefscutrealjerky.com, and wanted to book a workout at Barre3.com, and wanted to buy shoes from Marc Fisher footwear and so forth and so on. She’s such an enthusiast for Spanish food that she was anxious to get menu information about a restaurant in Washington D.C. even though she lives in New York. And the concern that has lead her to file so many lawsuits is so intense that she doesn’t use the same gender in the various complaints, sometimes referring to herself as a “he” and sometimes as a “her.” More


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