Targeted AdsA recent study from ProPublica, “Facebook Lets Advertisers Exclude Users by Race” describes how Facebook’s tools for audience targeting allow housing advertisers to exclude specific racial and ethnic groups from seeing their ads.  Facebook justifies this practice with the argument that: “Everyone benefits from access to content that’s more relevant to them” and points out that targeted advertising is commonplace. This is certainly true – billboards in Spanish are generally found in communities with large Spanish speaking populations, and advertisements for hair care products and cosmetics aimed at black consumers are never found in mostly white suburbs. The positive side of targeted advertising has, however, an ugly negative equivalent. Everyone who is not targeted is excluded, and that exclusion may be illegal. Who’s not standing on the bulls-eye in this picture? A family, someone with a disability, perhaps a Muslim. Does that mean they are unwelcome? Perhaps not, but it sure looks likes it. More


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