FHA Advertising
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Facebook and the Fair Housing Act – a new threat to every media outlet.
Yesterday (March 27, 2018) the National Fair Housing Alliance and other fair housing groups sued Facebook for alleged violations of the Fair Housing Act.* The lawsuit seeks a sweeping expansion of the FHA by creating liability for those who “facilitate” discrimination even though they do not engage in it directly. The issue is not new, but the Continue reading
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Fair Housing traps – when targeted advertising becomes discrimination
A recent study from ProPublica, “Facebook Lets Advertisers Exclude Users by Race” describes how Facebook’s tools for audience targeting allow housing advertisers to exclude specific racial and ethnic groups from seeing their ads. Facebook justifies this practice with the argument that: “Everyone benefits from access to content that’s more relevant to them” and points out that Continue reading
