Point of sale merchandising has ADA implications that many retailers overlook. POS devices that are not accessible by the blind are claimed to violate the ADA and have attracted the attention of major disabilities rights groups.* A recent case from California, Johnson v. Lababedy, 2016 WL 4087061 (E.D. Cal. Aug. 2, 2016) serves as a reminder of how more mundane sales efforts also have ADA implications, and that just how the ADA applies may require some careful analysis for both plaintiffs and businesses. More